10,446円 Editorial ScopeThe Environmental Communication Yearbook is a multidisciplinary forum through which a broad audience of academics, professionals, and practitioners can share and build theoretical, critical, and applied scholarship addressing environmental communication in a variety of contexts. Th...

9,119円 "Writing Successfully in Science" pays particular attention to the needs of scientists whose first language is not English, explaining how to avoid the main pitfalls of English grammar and how to present work in a clear and logical fashion. It combines practical tips for the first-time writer wit...

11,275円 Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globaliz...

13,430円 This book explores how writers from several different cultures learn to write in their academic settings, and how their writing practices interact with and contribute to their evolving identities as students and professionals in academic environments in higher education. Embedded in a theoretical...

536円 PARADIDÁTICOS - SÉRIE: LINGUAGENS E REPRESENTAÇÕES Obra que analisa a notícia impressa, o fotojornalismo e a notícia de telejornal. Para tratar desses "gêneros textuais" associados ao jornal impresso e abordar o telejornal, particularmente o Jornal Nacional da Rede Globo de Televisão, o autor se ...

5,305円 Freedom of the press is the cornerstone of democracy. But, as countless recent examples of lapsed standards in the press since the Jayson Blair affair have shown, the First Amendment is no guarantee that American journalism will be first-rate. A press in crisis is a democracy endangered, argues J...

10,436円 "The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works rather...

10,943円 This book analyzes the methods, effects, and mechanisms by which international relations reach the US citizen. Deftly dissecting the interrelationships of national identity formation, corporate ‘news and opinion’ dissemination, and the quasi-academic apparatus of war justification - focusing on t...

1,858円 One of America's most admired TV anchors gives us an intimate chronicle of the final year of the twentieth century. In this engrossing narrative, a national bestseller, are all the most significant matters of that year--from Bill Clinton’s impeachment to Columbine, from the war in Kosovo to Y2K a...

9,616円 Internet TV is the quintessential digital convergence medium, linking television, telecommunications, the Internet, computer applications, games, and more. Soon, venturing beyond the convenience of viewer choice and control, Internet TV will enable and encourage new types of entertainment, educat...

6,632円 Time, Change, and the American Newspaper focuses on newspapers as organizations, examining the role of change in the newspaper industry and providing a model from which to view and respond to change. Authors George Sylvie and Patricia D. Witherspoon discuss environmental and organizational influe...

9,285円 From Rural Village to Global Village: Telecommunications for Development in the Information Age examines the role of information and communication technologies (ICTs) on both the macro level--societal, socio-economic, and governmental--and sector level--education, health, agriculture, entrepreneu...