10,612円 Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, ...

13,762円 First Published in 1982. This is Volume 1 of a series on Writing, the nature, development and teaching of written communication and focuses on Variation in Writing: Functional and linguistic-Cultural Differences. The theme of these two volumes, broadly defined, might best be phrased as two questi...

8,787円 First Published in 1983. The papers in this volume were originally presented at a conference on The Future of Electronic Learning held at Teachers College, Columbia University in April of 1982, sponsored by the Electronic Learning Laboratory. Each paper has been revised for a reading audience rat...

12,933円 This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; pr...

11,440円 In the last decade, the technology, regulation, and industry structure of our information infrastructure (telephone services, cable and broadcast television, and myriad new data and information services) have changed dramatically. Since the break-up of AT&T's Bell System monopoly, telephone servi...

6,632円 In TEACHING THE MEDIA: INTERNATIONAL PERSPECTIVES Andrew Hart initiates a challenging dialogue about approaches to Media teaching in the major English-speaking nations of the world, including the United States, Canada, the United Kingdom, Australia, and South Africa. By animating actual lessons a...

7,129円 Our interpretations of the world we live in, and the people and institutions that comprise it, are acquired through complex interactions among what we believe to be true, what the world is, and/or what others think it is. Understanding those complex interactions is one of the most important goals...

11,772円 As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies tha...

11,275円 This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for thi...

10,612円 Collecting together some of the best thinking about the relationship between movies and politics, this book, originally published in 1993, encourages an awareness of the political dimension of film, both for film scholars and those entering the film industry. Eight essays are grouped into four pa...

3,805円 The Oxford Guide to Effective Writing and Speaking is the essential guide for everyone who needs to communicate in clear and effective English, both written and spoken. John Seely looks at the key factors to consider in tailoring your material so that you get your message across, such as understa...

9,450円 In the late 1990s, the MP3 became the de facto standard for digital audio files and the networked computer began to claim a significant place in the lives of more and more listeners. The dovetailing of these two circumstances is the basis of a new mode of musical production and distribution where...