11,772円 Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what co...

7,238円 Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertisi...

5,305円 As greenhouse gas emissions continue unabated and contentious voices fill the air, the question gains urgency: How can people with widely varying viewpoints agree to address climate change? Each participant in the debate seems to have a different agenda, from protecting economic growth in develop...

11,772円 For any digital TV developer or manager, the maze of standards and specifications related to MHP and OCAP is daunting-you have to patch together pieces from several standards to gather all the necessary knowledge you need to compete worldwide. The standards themselves can be confusing, and contai...

11,275円 Media and Ethnic Identity carries a Native American perspective to media and its role in ethnic identity construction. This perspective is gained through a case study of the Hopis, who live in northeast Arizona and are known for their devotion to their indigenous culture. The research data is bui...

10,943円 This is a major new collection of essays on literary and cultural representations of migration and terrorism, the cultural impact of 9/11, and the subsequent ‘war on terror’. The collection commences with analyses of the relationship between migration and terrorism, which has been the focus of mu...

11,440円 This volume explores how a number of developing countries -- including India, Malaysia, Columbia, Brazil, and Saudi Arabia -- are responding to the pressures of the information society. Infrastructural development, policies, and social systems are investigated, and models of information technolog...

7,626円 "First Published in 1991, Routledge is an imprint of Taylor & Francis, an informa company."

14,923円 Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, reg...

9,776円 Older Adults, Health Information, and the World Wide Web is devoted to the exploration of how the World Wide Web might be used to deliver current, easily accessible health information to adults over the age of 60 and their caregivers. The book considers how age-related changes in vision, cognitiv...

11,772円 The Practical Guide to MPEG 4 offers an up to date introduction to this important interactive and multimedia compression standard (including MPEG-4 Part 10), with real examples and information as to how and where this new technology should be used. All aspects of MPEG-4 that are relevant in today...

11,109円 Language and Globalization explores the effects of language in the processes of globalization. Norman Fairclough adopts the approach of combining critical discourse analysis with cultural political economy to develop a new theory of the relationship between discourse and other dimensions of globa...