10,767円 Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we t...

13,123円 The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a re...

13,123円 This collection offers empirical studies and theoretical essays about human communication in everyday life. The writings come from many of the world's leading researchers and cut across academic boundaries, engaging scholars and teachers from such disciplines as communication, sociology, anthropo...

11,440円 Communication and Social Cognition represents the explosion of work in the field of social cognition over the past 25 years. Expanding the contribution made by Social Cognition and Communication, published in 1982, this scholarly collection updates the study of communication from a social cogniti...

13,123円 Neither human nature nor personality can be independent of culture. Human beings share certain social norms or rules within their cultural groups. Over 2000 years ago, Aristotle held that man is by nature a social animal. Similarly, Xun Kuang (298-238 B.C.), a Chinese philosopher, pointed out tha...

9,422円 The unremitting explosion of reality television across the schedules has become a sustainable global phenomenon generating considerable popular and political fervour. The zeal with which television executives seize on the easily replicated formats is matched equally by the eagerness of audiences ...

12,955円 This new edition of Teaching Secondary English is thoroughly revised, but its purpose has not changed. Like the popular first edition, it balances content knowledge with methodology, theory with practice, and problem-posing with suggested solutions. The tone and format are inviting, while address...

9,253円 Television entertainment rules supreme, one of the world’s most important disseminators of information, ideas, and amusement. More than a parade of little figures in a box, it is deeply embedded in everyday life, in how we think, what we think and care about, and who we think and care about it wi...

1,378円 Raymond Williams’ seminal exploration of the meaning of some of the most important words in the English language. First published in 1976, and expanded in 1983, KEYWORDS reveals how the meanings of 131 words – including ‘art’, ‘class’, ‘family’, ‘media’, ‘sex’ and ‘tradition’ – were formed and su...

0円 O ensino do curso de comunicação e seus desafios, a construção da história da televisão no Brasil, cópia de livros nas universidades brasileiras, são alguns dos temas de artigos reunidos neste livro que trata de diversos temas que envolvem a comunicação.

7,234円 This volume examines the convergence of biotechnology and communication systems and explores how this convergence directly influences our understanding of the nature of communication. Editor Sandra Braman brings together scholars to examine this convergence in three areas: genetic information and...

5,551円 Indecency--arguably among the most provocative and incendiary issues in today's media--is speech at the edge of social tolerance. This timely volume examines broadcast and Internet indecency from legal and social perspectives, utilizing current cases and well-publicized examples. In exploring the...