10,446円 This book applies a set of corpus investigation techniques to the study of evaluation, or stance, or affect, in naturally-occurring discourse. Evaluative language indicates opinions, attitudes, and judgments. It is an important part of activities such as persuading someone that a particular viewp...

8,232円 This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and p...

9,285円 A nostalgic interest in the past is a well-recognized feature of fast-changing, contemporary societies. It finds its expression in a variety of history-making practices of which the establishment of local heritage museums is a major manifestation in many parts of the world today. Katriel develops...

12,933円 In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as "service providers," universities draw up "market-driven" curricula, job seekers are asked to "package themselves" more ef...

10,943円 In this timely and important study Martin Montgomery unpicks the inside workings of what must still be considered the dominant news medium: broadcast news. Drawing principally on linguistics, but multidisciplinary in its scope, The Discourse of Broadcast News demonstrates that news programmes are...

4,469円 Learning to Rival tells the inside story of college and high school writers learning to "rival"--to actively seek rival hypotheses and negotiate alternative perspectives on charged questions. It shows how this interdisciplinary literate practice alters with the context of use and how, in learning...

10,280円 Klaus Krippendorff is an influential figure in communication studies widely known for his award-winning book Content Analysis. Over the years, Krippendorff has made important contributions to the ongoing debates on fundamental issues concerning communication theory, epistemology, methods of resea...

10,612円 William Blake’s work demonstrates two tendencies that are central to social media: collaboration and participation. Not only does Blake cite and adapt the work of earlier authors and visual artists, but contemporary authors, musicians, and filmmakers feel compelled to use Blake in their own creat...

9,285円 How do you picture identity? What happens when you ask individuals to make visual representations of their own identities, influences, and relationships? Drawing upon an array of disciplines from neuroscience to philosophy, and art to social theory, David Gauntlett explores the ways in which rese...

9,616円 Routledge Introductions to Applied Linguistics is a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed for those beginning postgraduate studies, or taking an introductory MA course as well as advanced undergraduates. Titles in the series are...

17,079円 As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to tak...

14,923円 This collection of essays represents a follow-up to the editors' 1994 publication, The Dark Side of Interpersonal Communication. In the preface to that collection of essays, they argued that "To fully understand how people function effectively requires us to consider how individuals cope with soc...