567円 In diesem essential erläutert Peter Michael Bak, wie ein Kommunikationskonzept für ein Produkt, eine Marke, eine Dienstleistung oder eine Veranstaltung geplant sowie entwickelt wird und dabei die wesentlichen Erfolgskriterien berücksichtigt werden. Werbepsychologische Grundlagen und Praxistipps a...

567円 Dieses essential startet mit einer kleinen Geschichte zum Thema Geld und zeigt anschließend das Dilemma zwischen Risiko und Ertrag auf, mit dem jeder Finanzberater konfrontiert ist. Anschließend erläutern die Autoren in einem interdisziplinären Dialog, wie Theorien aus der modernen Physik und Psy...

6,076円 We have recently seen stock-markets plunge and governments bail out banks. People have been made redundant, and many others are very worried. Some of the short essays in this collection are part musing and part reaction to the recent economic situation, which hope to dispel nonsense and encourage...

3,633円 Vor dem Hintergrund des demografischen Wandels, bei dem Klein- und Mittelbetriebe großen Unterstützungsbedarf in der Gesundheitsprävention haben, stellen die Autoren ein neues Verfahren vor. Das InnoGeKo Verfahren (InnovationGesundheitKompetenz) findet in Klein- und Mittelbetrieben breite Akzepta...

6,076円 This is a comprehensive, practical and engaging book designed to help readers to recognise bullying behaviour at work and identify and select inter-personal strategies for handling bullying behaviour.

6,076円 This book presents 9 theory-based and practice-oriented methods for assessing and stimulating a multi-voiced dialogical self in the context of groups, teams, cultures, and organizations. All of these methods are based on Dialogical Self Theory. The book deals with the practical implications of th...

10,938円 This volume focuses on breaking ground with family coaching, presenting theory, research and practical guidelines for researchers, educators and practitioners. Readers will discover a theoretical overview of coaching psychology and family science, accessibly presented research and models of famil...

6,685円 Many people in the Western world are concerned that the social fabric of societies is fraying. This book constitutes the first-of-its-kind systematic account of social cohesion, from theory through methodology to empirical evidence. Readers are introduced to the academically developed Social Cohe...

12,744円 Written by one of the foremost scholars in the field, this volume presents a comprehensive, in-depth analysis of the theories, evidence and methodological issues of contingency theory - one of the major theoretical lenses used to view organizations. It includes both an appreciation of the coheren...

12,154円 This volume presents research on women’s experiences, attitudes and perceptions, considering their work roles and in the context of their lives outside work. It explores the various choices women may opt to take, and the resources they may use, and presents options they may wish to consider over ...

12,154円 This book offers detailed strategies, methodologies, approaches, practice guidelines, and policy implications effective for professional coaching on the individual, group and organizational level. It details empirical research-based and theoretical perspectives on coaching psychology as well as e...

9,116円 Developing resilience skills has the potential to shield firefighters and other emergency responders from the negative effects of stressful incidents and situations. Drawing on cutting-edge research, this SpringerBrief proposes strategies to prevent firefighter behavioral health issues using the ...