12,933円 This book bridges the gap between basic memory research and mnemonic applications through a careful analysis of the processes that underlie effective memory aids. The book traces the history of mnemonics, examines popular techniques, and discusses the current relevance of mnemonics to both psycho...

3,018円 Top 25 Books of 2011 by the American Library Association, Choice Reviews Named one of the 11 Best Psychology Books of 2011 by The Atlantic "A balanced and considered approach to this often inflammatory topic." ーNature Lively and brilliantly argued, The Belief Instinct explains the psychology beh...

9,684円 Most previous research on human cognition has focused on problem-solving, and has confined its investigations to the laboratory. As a result, it has been difficult to account for complex mental processes and their place in culture and history. In this startling - indeed, disco in forting - study,...

1,867円 We all know someone who needs a digital diet. Technology has overwhelmed our daily lives to the point of constant distraction. Many of us can no longer focus on a single task or face-to-face conversation without wanting to reach outーor retreatーto the virtual world every few minutes. Science and...

5,023円 Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to o...

9,610円 Animal researchers commonly present pictures to their subjects, usually birds or monkeys, in order to infer how natural objects are perceived and conceptualised, or to discover the brain mechanisms underlying these abilities. This unique book questions the premise of this experimental approach an...

11,772円 The Baddeley and Hitch (1974) Working Memory model holds a central place in experimental psychology and continues to be extremely successful in guiding and stimulating research in applied and theoretical domains. Yet the model now faces challenges from conflicting data and competing theories. In ...

3,946円 Our understanding of how the human brain performs mathematical calculations is far from complete, but in recent years there have been many exciting breakthroughs by scientists all over the world. Now, in The Number Sense, Stanislas Dehaene offers a fascinating look at this recent research, in an ...

12,933円 Experience is currently a hot theme in decision making. For a long time, decision research was almost exclusively focused on new decisions and neglected the importance of experience. It took the field until the 1990s for a new direction in research and theorizing to become visible in the literatu...

6,466円 The design and functioning of an information system improve to the extent that the system can handle the questions people ask. Surprisingly, however, researchers in the cognitive, computer, and information sciences have not thoroughly examined the multitude of relationships between information sy...

6,632円 This book is the third in a series based on conferences sponsored by the Metroplex Institute for Neural Dynamics, an interdisciplinary organization of neural network professionals in academia and industry. The topics selected are of broad interest to both those interested in designing machines to...

12,933円 This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferences. It summarizes, and places in historical perspe...