6,076円 This book constitutes the refereed conference proceedings of the 4th Annual Privacy Forum, APF 2016, held in Frankfurt/Main, Germany, in September 2016. The 12 revised full papers presented in this volume were carefully reviewed and selected from 32 submissions. The papers are organized in three ...

6,076円 This book constitutes the refereed proceedings of the 6th International Conference on Well-Being in the Information Society, WIS 2016, held in Tampere, Finland, in September 2016. The 21 revised full papers presented were carefully reviewed and selected from 42 submissions. With the core topic "B...

13,978円 The book is based on practical experience gained during the planning and execution of e-governance projects in India coupled with extensive research based on six national/multi-state-level agriculture related projects. It assesses e-governance projects in terms of desired project outcomes and ana...

443円 I have no doubts that you would have heard of people making money from this lucrative program called "Google Adsense". (Heck, even if you have not heard of it, you have seen it on other people's web sites when you were web surfing - probably without knowing!) Then, there are raves about ordinary ...

0円 From small to corporate businesses are already selling products and services via eCommerce. Are you planning to sell via eCommerce? Is your company already selling goods and/or services via eCommerce? Whatever it is, this book can help you. This book will give you some insights about eCommerce ma...

450円 "Matthew has what amounts to a PhD in applied Digital Marketing. Email Marketing Demystified breaks down the exact strategies and tactics you can use to grow and (more importantly) leverage your email list into a long-term asset." - Deacon Bradley While many have decried that email is dead, a han...

1,146円 Clientes globales tiene como propósito ofrecer una visión clara de los cambios que internet ha generado en la forma como los consumidores utilizan los medios electrónicos en su vida diaria y en sus procesos de compra de bienes y servicios. Esta visión busca ayudar a la empresa que desea adecuar s...

6,685円 This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's world, it is almost impossible not ...

45,603円 As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify...

11,772円 The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. ...

6,765円 The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firs...

5,906円 Dieses Buch skizziert die strategischen Möglichkeiten der digitalen Transformation und liefert das notwendige Management-Instrumentarium gleich mit. Denn ob Digitalisierung zu profitablen neuen Geschäftsmodellen führt oder als Katastrophe endet, ist allein eine Frage des Managements. Lean Digitiz...