6,843円 From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know i...

4,686円 The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline ...

4,560円 Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - befo...

1,408円 Over 950 entries From the Arts and Crafts Movement to Postmodernism, Apple to Frank Lloyd Wright, this fascinating dictionary covers the past 160 years of international design, with accessible entries on branding, graphics, industrial design, functionalism, and fashion. New entries on digital des...

6,590円 Sustainable Thinking explores how values and sustainability can reshape the way design management is practised and applied. The book discusses how designers can combine innovative creative thinking with analytical problem-solving skills to produce outputs that are business ready and ethically dri...

6,087円 While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating ...

2,122円 Functional Design for 3D Printing 3rd Edition is your guide to the intersection of design, 3d printing, and utility. This volume will demonstrate design practices that expand the possibilities for durable, functional objects. Your functional models will print quickly and reliably, delivering the ...

7,351円 Design for Sustainable Change explores how design thinking and design-led entrepreneurship can address the issue of sustainability. It discusses the ways in which design thinking is evolving and being applied to a much wider spectrum of social and environmental issues, beyond its traditional prof...

1,500円 Este libro profundiza en los mecanismos de formalización y comunicación entre los procesos de la producción de la industria gráfica y el diseño gráfico. Para ello, aborda la problemática y expone la utilidad para ambos sectores de la serie de normas UNE 54131 y de la norma UNE 54117. Además, incl...

5,701円 Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling ...

4,433円 Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing...

6,632円 There is a huge scarcity of good, practical resources for designers and students interested in minimizing the environmental impacts of products. Design + Environment has been specifically written to address this paucity. The book first provides background information to help the reader understand...