5,355円 Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approa...

6,342円 It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You...

4,791円 Information is easy. Understanding is hard. From incomprehensible tax policies to confusing medical explanations, we're swamped with information that we can'’t make sense of.Figure It Out shows us how to transform information into better presentations, better meetings, better software, and better...

6,342円 Remote studies allow you to recruit subjects quickly, cheaply, and immediately, and give you the opportunity to observe users as they behave naturally in their own environment. In Remote Research, Nate Bolt and Tony Tulathimutte teach you how to design and conduct remote research studies, top to ...

6,342円 Customer experiences are increasingly complicatedーwith multiple channels, touchpoints, contexts, and moving partsーall delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and ever...

4,791円 "Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." ーMelissa Perri, author of Escaping the Build Trap These days, consumers have real power: they can research companies, compare ratings, and find alternati...

2,779円 XXL-XS represents the emerging discipline of ecological design by assembling a wide range of innovators with diverse interests. Geo-engineering, synthetic biology, construction site co-robotics, low-energy fabrication, up-cycling waste, minimally invasive design, living materials, and molecular s...

2,782円 Floppy Logic is an exploration into the ‘architecture’ of fashion and textiles, and how the concepts, aesthetics, techniques and construction of this architecture might be understood and used to design and fabricate objects and space differently. A key concept here is the Floppy, defined as a qua...

6,442円 This book is meant to serve either as a textbook for an interdisciplinary course in Mathematics of Design, or as a trade book for designers. It will also be of interest for people interested in recreational mathematics showing the connection between mathematics and design. Topics from the book ca...

2,536円 "Thank you" is how you know you are getting your product and service design right. "Thank you" is what every customer wants to say, and what every business leader and designer wants to hear. But when 95% of innovations fail, it is hard to know what to do next in order to get people to fall in lov...

4,932円 Design and Culture: A Transdisciplinary History offers an inclusive overview that crosses disciplinary boundaries and helps define the next phase of global design practice. This book examines the interaction of design with advances in technology, developments in science, and changing cultural att...

10,777円 This book aims to justify the use of fuzzy logic as a logic and as an uncertainty theory in the decision-making context. It also discusses the development of the TOPSIS method (Technique for Order of Preference by Similarity to Ideal Solution) with related examples and MATLAB codes. This is the f...