Predictably Irrational, Revised and Expan...
1,991円 The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational "A marvelous book… thought provoking and highly entertaining." ーJerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only giv...
Insight Out
1,991円 In this revolutionary guide, Stanford University Professor and international bestselling author of inGenius adopts her popular course material to teach everyone how to make imaginative ideas a reality. As a leading expert on creativity, Tina Seelig has continually explored what we can each do to ...
Hidden in Plain Sight
2,889円 Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave. Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, payin...
The Business Romantic
2,789円 In this smart, playful, and provocative book, one of today’s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through businessーby designing products, services, and experiences that connect us with something greater...
Competing Against Luck
1,892円 The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do...
Peripheral Interaction
12,154円 Computing devices have become ever more present in our everyday environments, however embedding these technologies into our routines has remained a challenge. This book explores the novel theory of peripheral interaction to rectify this. This theory examines how interactive systems can be develop...
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