19,447円 Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to acc...

11,440円 Learn the mechanics that take your game from an idea to a playable product. Do you aspire to be a game designer but aren’t sure where to begin? Learning Video Game Design on the Tabletop guides you through your initial attempts to design game mechanics. It goes beyond simple description and defin...

18,231円 The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand manager...

11,440円 Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both pa...

7,626円 We are in a decisive decade that demands more inspired and informed practitioners who can use positive futures to rebalance the present. The book you hold seeks to be a thought‑provoking approach to imagine, create, and lead the journey to a more sustainable world – where a spectrum of choices, i...

10,280円 What is design in modern China? And what are the ecological stakes in understanding how modern Chinese design encourages us to see? This book takes up these questions though exploration into the work of three famous designers who were actively engaged with the natural sciences in early twentieth-...

14,585円 There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better ...

9,616円 Analysing Museum Display is the first comprehensive book to bring together approaches to studying museum displays. Drawing on global examples, it reviews different theoretical frameworks and methods, charting major contributions to the field and exploring their potentials and limitations. How and...

2,295円 "How to Create the Perfect Brand Logo" is an essential guide for entrepreneurs, designers, and branding professionals looking to craft a memorable and impactful logo. This book delves into the art and science of logo design, covering everything from the psychology of shapes and color theory to ty...

2,200円 〓 Are you finding it challenging to make your brand stand out in a saturated market? 〓 Do you wish your customers felt a deeper emotional connection with your brand? 〓 Looking for straightforward strategies that you can implement right away? In a world where competition is fiercer than ever, h...

0円 Public Interiority reconsiders the limits of the interior and its perceived spaces, exploring the notion that interior conditions can exist within an exterior environment, and therefore challenging the very foundations of the interior architecture field. Public Interiority contains eight chapters...

1,135円 Dieses essential gibt einen fundierten Überblick über das Thema Brand Purpose und beschreibt den Wandel des Markenbegriffs von statischen Konstrukten zu dynamischen, partizipativen Ökosystemen. Im Zentrum stehen dabei der Brand Purpose sowie die Relevanz und Positionierung der Marke für eine lang...