The Organizer’s Guide to Architecture Edu...
7,129円 The Organizer’s Guide to Architecture Education serves as a timely call-to-action for transforming architecture education to meet the monumental environmental and social challenges of our time. Written by a collective of eight educators, practitioners, and organizers and structured in three parts...
Cybernetics and the Constructed Environment
8,787円 Grounded in contemporary landscape architecture theory and practice*, Cybernetics and the Constructed Environment* blends examples from art, design, and engineering with concepts from cybernetics and posthumanism, offering a transdisciplinary examination of the ramifications of cybernetics on the...
Craft and Design Practice from an Embodie...
0円 This book brings together contributors from multiple disciplines, such as crafts, design, art education, cognitive philosophy, and sociology, to discuss craft and design practice from an embodied perspective. Through theoretical overviews of embodied cognition and research-based cases that involv...
Positionierung in B2B-Märkten
4,997円 Dieses Buch bietet eine pragmatische Anleitung für die Entwicklung und konsequente Umsetzung einer klaren Positionierung in B2B-Märkten. Eine Positionierung, die sich über das gesamte Leistungsspektrum sowie über alle Kontaktpunkte mit Zielgruppen erstreckt und zudem die Mitarbeitenden mitnimmt. ...
The Professionalization of Window Display...
15,223円 This book provides the first comprehensive history of window display as a practice and profession in Britain during the dynamic period of 1919 to 1939. In recent decades, the disciplines of retail history, business history, design and cultural history have contributed to the study of department s...
Marketing in a Transition Economy
10,331円 This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countri...
Advanced Research and Design Tools for Ar...
10,280円 Advanced Research and Design Tools for Architectural Heritage: Unforeseen Paths rethinks how to analyse, preserve, and adapt Architectural Heritage and its surroundings along unforeseen paths using a broad spectrum of advanced research and design tools. By delving into conceptual foundations and ...
International Marketing Research
12,154円 This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, b...
Crossing Design Boundaries
62,185円 This book presents over 100 papers from the 3rd Engineering & Product Design Education International Conference dedicated to the subject of exploring novel approaches in product design education. The theme of the book is "Crossing Design Boundaries" which reflects the editors' wish to incorporate...
Claims, Slogans und Hashtags als Instrume...
3,634円 Die Autoren zeigen, wie ein passender und zudem origineller und einzigartiger Claim erschaffen werden kann. Dabei erläutern sie, wie pauschale Wortzusammenstellungen vermieden werden, wie die Qualität des Claims methodisch und systematisch überprüft werden kann und welche markenrechtlichen Aspekt...
Wellness Architecture and Urban Design
8,290円 Wellness is a contemporary concept with deep ancient roots promoting preventative and holistic activities, lifestyle choices, and salient architecture and urban design practices. Wellness Architecture and Urban Design presents definitions, an analysis of the wellness literature, and a brief histo...
Beyond the Logo - The Brand Within
3,663円 To know things as they are, we first must know what they are not. So it was with Beyond The Logo - The Brand Within. Personal Brand has, for most, become such a misunderstood or misinterpreted phrase. Some say it is reputation, despite clear evidence that reputation is merely the opinion of other...
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