8,176円 Die Veranstaltungswirtschaft hat sich nach dem Lockdown auf den Weg zu einem „New Normal“ begeben, in dem Live- und digitale Kommunikation eng verbunden sind. In diesem Konferenzband werden interessante und bisher noch unbeantwortete Fragen angesprochen wie die Rolle von Metaverse als Kommunikati...

1,408円 In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers. Times have changed. Today, consumers are the new owners. They have more information, more channels, more power a...

8,507円 This book describes how cooperation between companies and non-profit organizations can be successfully structured. Companies want and need to take on more social responsibility, and joint projects with non-profit organizations are therefore more in demand than ever. This is not about maximizing p...

9,948円 Drawing from American history, fashion design, history of luxury, visual culture, museum studies, and women’s history, among others, this book explores the challenges, rewards and benefits of teaching business and the labor history of art and design professions to those in higher education. Recog...

20,662円 The book is divided into sections according to the content of the chapters. The first section covers AI concepts with NP and financial issues. The second section covers AI techniques in relation to Fintech issues. The remaining sections are implementation and analysis. As science and technology d...

2,350円 Is there a step-by-step process for designing a logo, and if so, what is it? I am sure you will agree that there are many opinions and views on the principles and processes that make for great logo design and brand creation, and in our unregulated graphic design industry there is no 'official' pr...

1,600円 ¿Cómo cambiaría tu vida y tu negocio si pudieses multiplicar tus ventas y subir tus precios en los próximos 30 días? Descubre el secreto que los expertos en branding no quieren que conozcas. Más de 4 años de investigación, 84 emprendedores entrevistados, 27.000 euros invertidos, cientos de enemig...

18,231円 This book examines how map-based collaboration software can facilitate negotiations in areas undergoing contentious pressures for significant change. Based on case studies from Israel, it aims to introduce a useful model of planning implementation as an outcome of complex interaction to reduce th...

1,450円 How would your life and business be different if you could multiply your sales and increase your prices in the next 30 days? Discover the secret branding experts don't want you to know. More than 4 years of research, 34 entrepreneurs interviewed, $30,000 invested, hundreds of enemies made along t...

12,154円 This book focuses on the evaluation methodology for automotive human-machine interaction (HMI), which aim to reduce driving distractions, lower operational loads, optimize user experience design, and enhance user value. The book is divided into three parts. The first part, consisting of Chapters ...

4,932円 In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefitーstories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that...

640円 Are you ready to conquer the professional world? This guide is made for you ! Frustrated by unanswered questions and vague advice? With 20 years of experience in the graphic arts and industries, I have compiled pragmatic and concrete responses to the real problems that young graphic designers enc...