8,787円 Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicate...

9,616円 Fifty Key Theatre Designers looks at the history of theatrical scenography by examining the work and contributions of fifty ground-breaking set, costume, lighting, and projection designers since the Renaissance. Developments of scenic design are traced from the introduction of perspective paintin...

4,375円 This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations prac...

4,560円 By positioning designers and their practices at the center of design studies, Designing Knowledge merges theory and practice to highlight how knowledge creation can contribute to an expanded and more inclusive design practice. Bringing together a rich variety of perspectives, methods and approach...

2,272円 In diesem Lehrbuch lernen Sie die Grundlagen der Sportvermarktung sowie verschiedene Ausprägungen und Erscheinungsformen der Verwertung gewerblicher Rechte im Sport kennen. Anhand zahlreicher Praxisbeispiele, Statistiken und Studienergebnisse bekommen Sie eine realistische Vorstellung von der Grö...

9,285円 Experimental Visualization in Architectural Design Media: How It Actually Works is a theoretical, practical, and interdisciplinary account of the tools used by architects and designers. The book focuses on the how these tools influence their ability to envision and craft the future experiential r...

9,616円 Histories of Exhibition Design in the Museum: Makers, Process, and Practice offers a new model for understanding exhibition design in museums as a human and material process. It presents diverse case studies from around the world, from the nineteenth century to the recent past. It moves beyond th...

7,292円 This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? What’s the magical key to open the locked doors? The answer ...

3,821円 Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today. Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it appli...

3,821円 Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* *One of the “top 20 books that all graphic designers should read (and ow...

10,280円 This edited volume breaks new ground for understanding peripheries and peripherality by providing a multidisciplinary cross-exposure through a collection of chapters and visual essays by researchers and artists. The book is a collection of approaches from several disciplines where the spatial, co...

4,433円 Ever since TIME magazine's 1983 'Man of the Year' was the PC, we have been led to believe that our domestic spaces have been colonized by digital technology. Too little attention has been paid to the domestic spaces and inhabitants impacted by this, and critical posthumanism has been captured by ...