1,600円 Branding 360: Maximising Impact with Minimal Resources Every business wants to be a customer's first choice, and building and managing a strong brand can play a significant role in making that happen. This complete all-in-one business guide, "Branding 360: Maximising Impact with Minimal Resources...

700円 Are you a brand identity designer looking to take your skills to the next level? Look no further than "The Brand Identity Handbook" - a comprehensive guide to creating unique and effective brand identities that stand out in today's crowded marketplace. Drawing on his years of experience as a bran...

15,800円 This book collects ground-breaking works on the actual and potential impact of big data and data-integrated design for resilient urban environments, including human- and ecology-centred perspectives. Comprehending and designing for urban social, demographic and environmental change is a complex t...

7,900円 This book is about design. Everybody does design, from artists to engineers, from interior designers to industrial designers. We design our days and we design our lives. This book presents the three universal activities that everyone uses, no matter who they are or what they do. These three activ...

14,585円 Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a conn...

20,662円 For the first time, this book provides an up-to-date history of product design and product design law covering 17 countries ー Japan, Korea, China, Singapore, the United Kingdom, Germany, France, Italy, the Nordic countries (Denmark, Finland, Iceland, Norway and Sweden), Russia, the United States...

15,752円 This fully revised and updated third edition offers students and artists valuable insights into traditional color theory and its practical application using todayʼs cutting-edge technology. The text is lavishly illustrated, stressing issues of contemporary color use and examining how today’s arti...

2,122円 'How to Do Great Work Without Being an Asshole, a new book by designer Paul Woods, is a practical, illustrated guide that does exactly what the title suggests: It shows you how to be both creative and act like a grown-up at work.' - Fast Company** It's long been an accepted, almost celebrated, fa...

2,122円 This straight-talking, fun book is aimed at fresh graduates planning a career in the creative industries. It gives them the tools to identify and navigate the right path. Filled with practical tips and exercises, and illustrated with 'how to' flow charts and diagrams, it focuses not just on the c...

1,650円 "The Graphic Designer's Handbook: Mastering the Essential Skills for Success" is an ebook that aims to help aspiring graphic designers develop the essential skills required to succeed in the industry. The ebook covers various topics that are critical for any graphic designer, including creativity...

4,497円 This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other a...

4,227円 Products that Flow offers an insight in the short lives of different products with a quickly dropping value. A wide range of practical examples point the way to managing the flows that currently often are out of control. It is a field of interest that many share and for that reason is destined to...