9,616円 Drawing from the work of Dewey, Wittgenstein and Heidegger, this book aims to relate a series of philosophic insights to the practice of engaging in design research for change. These insights are explored and presented as a set of potential strategies for grounding transformative design research ...

9,086円 Live, digital und hybrid - Das New Normal steht für die Integration analoger und digitaler Kanäle. Die Beiträge in diesem Konferenzband gehen auf die erfolgreiche Verknüpfung von Medien im Umgang mit den aktuellen Herausforderungen in einem pandemischen Umfeld ein. Vor diesem Hintergrund zeigen F...

0円 This edited volume uses an interdisciplinary approach to art and design that not only reframes but also repositions agendas and actions to address fragmented global systems. Contributors explore the pluriverse of art and design through epistemological and methodological considerations. What kinds...

5,955円 Delve into the art of menswear illustration and learn what it takes to create professional, praiseworthy fashion sketches. With over 300 color examples, illustrator and educator Lamont O'Neal uses a mixture of watercolor, marker, pencil and digital tools to help you master fundamentals such as an...

21,878円 This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand’s digital narrat...

550円 Are you looking to take your business to another level with the power of EFFECTIVE BRANDING TECHNIQUES? You may be missing out on the key to success because you are not using the right branding techniques. The book will show you modern branding techniques that will help you fix that, so you can g...

1,300円 The most brilliant advertising campaign of today will be forgotten by tomorrow. Still, companies that focus on developing authentic relationships with their customers will achieve long-term success. Effective brand management entails understanding your target market's demographics, psychographics...

5,469円 In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hier...

5,391円 Dieses Buch zeigt, wie die Digitalisierung die Markenführung verändert, beschleunigt und professionalisiert. Die Kundenerwartungen sind gestiegen, die Möglichkeiten eines Dialogs auf Augenhöhe auch. Den 4 Ks der Markenführung folgend gilt es, die eigene Marke kompetent, kohärent, konsistent und k...

9,285円 Creating Costumes for Devised Theatre combines perspectives from a variety of theatre practitioners to guide artists through the journey of creating costumes for devised work. Devised theatre can take a number of different forms, and it can be a challenge for the costume department to plan, organ...

640円 Логотип ー это не картинка. Фирменный знак отражает цели, ценности и философию бренда. Некоторые предприниматели совершают ошибку, доверяя разработку логотипа недобросовестным дизайнерам, и получают на выходе клипарт из фотостока. Если внимательно и ответственно подойти к разработке логотипа, ком...

6,765円 Designers do far more than visualize new products; they are called upon to imagine a future and bring it to life through visuals. Whether such futures begin as elaborate maps and diagrams of emerging technology or speculative "world-building," the contemporary designer's skill set must cover the ...