3,400円 La publicidad a través de sus distintos medios: impreso, audiovisual, interactivo, etc., nos impacta de manera constante con infinidad de mensajes de los que, la mayoría de las veces, no somos ni tan siquiera conscientes. El éxito para que un producto se posicione en el mercado se debe principalm...

2,254円 70 Ads to Save the World: An Illustrated Memoir of Social Change offers a detailed and entertaining account of the groundbreaking work of advertising visionary, Jerry Mander. Chronicling his evolution from corporate advertising to non-profit and political advertising work, Mander takes readers on...

1,885円 “文化创意+”广告业的融合发展不仅是中国品牌走向世界的必由之路，也是传承和创新优秀文化，构建社会效益与经济效益的有机统一，打造正能量品牌文化的传播理念。本书立足于数字技术下的传媒语境，以广告就是人性的沟通，“观乎人文以化成天下”，并结合重点案例，分析了文化创意与广告业融合的机制；归纳了文化创意对广告业...

1,250円 I thought I would die young. I never thought I would make it much past 30. I started in a pretty tough spot, as a streetcorner delinquent in Chicago. I wised up. I made my way from gang member, to draft dodger, to coder, to survey researcher, to international marketing consultant. Along the way, ...

904円 Vivemos na era da inteligência artificial e dos assistentes virtuais, onde tecnologias como ChatGPT e Midjourney estão revolucionando a maneira como nos comunicamos e interagimos com o mundo digital. Essas inovações não apenas aprimoram nossa eficiência e produtividade, mas também abrem portas pa...

9,285円 Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of sports-oriented motion graphics. Beginning with the evolution and development of sports-oriented art and design, this book investi...

4,503円 An extradisciplinary investigation into the radical potentials of design by the global Memefest network. This book is an investigation of the key aspects of capitalist domination and resistance to it through design; its five sections explore dialogue, power, land, interventions, and radical praxi...

4,814円 Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning cam...

164円 Banner Blitz: Mastering the Art of Advertising with Eye-Catching Banners is a comprehensive guide to the world of banner advertising. In this book, readers will learn how to create effective banner ads that grab the attention of their target audience, drive traffic to their website, and achieve t...

5,071円 In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrial...

4,376円 The definitive guide to contemporary and historical graphic design for designers and creatives. 'Everything you can think of is covered...and everything in between. The Graphic Design Bible plays to all of Inglis's strengths as an all-rounder - designer, writer, historian, researcher, editor and ...

1,921円 The story behind the iconic comic characters and the bubble gum they came withーincludes over 100 reproductions spanning six decades. Bazooka Joe and his Gang have been synonymous with bubble gum ever since their debut in 1953, providing an irresistible combination of cheap laughs wrapped around ...