150円 This simple step-by-step guide will walk you through the necessary steps in creating professional looking book covers, realistic mock ups, and captivating social media posts! The topics covered in this guide include: – The Best Do-It-Yourself Online Apps to Make Book Covers – How to Design a Pape...

1,408円 This book reveals the secrets of a mysterious and artistic trade. Before the age of neon lights and digital screens, signs and billboards were painted by professional sign painters, and James Gardiner dives into the most intricate details of the art. The purpose of different fonts, the shape and ...

1,267円 More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, ex...

1,885円 本书共包含六个部分。第一部分介绍画POP海报的准备工作，对POP海报的基本要素和常用的书写工具进行了解说；第二部分介绍POP海报的创意字体；第三部分是关于POP海报的创意插图，对插图的表现形式和色彩进行解读，并列举动物、人物、综合等插图创意；第四部分是关于POP海报的创意编排，以同一主题、同一内容的海报为例，给...

978円 本书内容包括：广告的文化表征、现代性的语境、物质主义魔法、消费社会的降临、商品拜物教、时间的价值、广告的符码、形象的修辞等。

1,408円 Unemployed, lonesome, abandoned by his lover, an obscure artist on the verge of despair begins to question the worth of his craft-until, without warning, he lands the opportunity of a lifetime. Courted by a wealthy patron with enigmatic motives, he yields his talents to corporate interests. In th...

5,306円 The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures – semiotic and semantic – that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes – politics, travel...

5,306円 The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures – semiotic and semantic – that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes – politics, travel...

5,638円 This book studies design in airline travel posters of the 1920–1970: period. It is both a semiology and a sociocultural cultural history that explores the way advertising posters combine information and fantasy to create seductive images/texts. The book is lavishly illustrated in colour, the imag...

3,025円 If youve ever embarked on a creative endeavour, then theres a good chance youll have been bedevilled by self-doubt, fear of failure or a lack of inspiration at some point along the way. This book will help you to banish those mind-forged monsters one by one, no matter how grotesque or scary they ...

15,752円 Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than ju...

2,262円 La comunicación publicitaria ocupa en los actuales momentos del siglo XXI, un lugar de transcendental importancia en las formas, maneras, vías, caminos para llegar a un público específico, target o grupo objetivo que hace que los mensajes o contenidos tengan un mayor impacto en un grupo determina...