350円 Advertising and marketing are the basics of success in any business. A business's or a company's income directly depend on advertising and marketing. They are the essential part of business process. It is the process where the public is made aware of the product that business is selling. Although...

9,616円 An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools th...

5,068円 From couture fashion to opulent perfumes and decadent food, the luxury goods and services industry has grown at an unprecedented rate even in the context of a global recession. But in contemporary digital culture does luxury still reside in material things, or rather the look of things?In this fi...

10,943円 Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this book presents an interdisciplinary approach in which this and other aesthetic markets, suc...

3,315円 In this age of insta-stardom and selfies, Pop Art still defines the world we live in. Emerging in the 1950s, Pop Art arrived in an explosion of colour, offering bold representations and plenty of humour. All of the celebrities, events and politics that came to define two turbulent decades are enc...

350円 Inсludе thе rерrint/rерrоduсtiоn rights with your рrоduсt. Thiѕ increases thе реrсеivеd vаluе because people саn ѕtаrt a business аnd mаkе mоnеу. Yоu саn аlѕо inсludе some оf your advertisements in оr on the рrоduсt. Thе mоrе it gets rеѕоld, thе more уоur аd will be ѕееn.

1,023円 2018年諾貝爾文學獎得主Olga Tokarczuk首部繪本作品2018年波隆那書展拉加茲獎故事類書籍評審特別推薦觸動人類靈魂深處的故事 故事大綱： 從前有一個人，他的工作很多，做事的速度也很快，而他很久以前就把自己的靈魂遠遠拋在後頭。沒有靈魂，他甚至也過得很好ーー他睡覺、吃飯、工作、開車，還會打網球。然而有時候他覺...

8,290円 Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Through an innovative mix of business strategy and c...

1,657円 Fonti da cui Adele Savarese guidata da Jacques Séguéla ha dato forma e sostanza a questo libro. “Tous ego : Havas, moi et les autres” “Le Pouvoir Dans la Peau” “Autobiographie non autorisée” “Non dite a mia madre che faccio il pubblicitario… Lei mi crede pianista in un bordello.” Jacques Séguéla ...

2,387円 American Advertising Cookbooks: How Corporations Taught Us to Love Spam, Bananas, and Jell-O is a deeply researched and entertaining survey of twentieth century American food. Connecting cultural, social, and geopolitical aspects, author Christina Ward (Preservation: The Art & Science of Canning ...

3,714円 A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how...

1,506円 EDIZIONE IN ITALIANO Racconta Dan Wieden che la famosa tagline di Nike, Just Do It, parafrasata nel titolo di questo libro, era nata per caso, all’ultimo momento, come spesso succede con gli slogan famosi. Just Do It, invece, è un titolo ragionato e vuol dire “quelli che lo fanno”, o che hanno fa...