1,958円 Il lato pubblicitario degli scrittori italiani Non pochi, illustri e insospettabili sono gli scrittori che hanno firmato annunci per la pubblicità. E ancor più quelli che hanno partecipato alla costruzione del messaggio pubblicitario. Da Pessoa a D’Annunzio, da Garcia Márquez ai più recenti Coelh...

1,657円 Adesivi mimetizzati nel tessuto degli spazi urbani, performance di attivisti nascosti tra i passanti, oggetti fuori posto inseriti all'interno di luoghi del consumo (shopping mall, supermercati), spot apparentemente amatoriali concepiti per diffondersi sfruttando le logiche della partecipazione t...

1,657円 CONTAM-INNOVATION! Cardinalità infinita fra genere tempo e luogo Cinquecento prodotti e servizi innovativi selezionati da una ricerca orizzontale, verticale ed emozionale. Cinquecento Icone del design innovativo provenienti da tutto il mondo e da tutte le epoche a confronto espressioni di un Desi...

300円 20 amazing tips to help you become a master user of the biggest social nation. Discover many things you don't know about Facebook and how to use some simple and very useful options. This eBook is also available in a [Design Edition]. That one has the same text content, but has an additional very ...

150円 20 amazing tips to help you become a master user of the biggest social nation. Discover many things you don't know about Facebook and how to use some interesting and very useful options.

451円 This is the time when advertising has reached the status of a science. It is based on fixed principles and is reasonably exact.

5,305円 The Poster: Art, Advertising, Design, and Collecting, 1860s–1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-gar...

5,969円 In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the “postmodern” genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble er...

5,040円 Uncovered is an oral history of the stories behind the most ground-breaking and controversial magazine covers ever published, as told by the people who created them. Compiled by industry veteran Ian Birch, Uncovered gathers together the insights of the magazine world's most important figures, inc...

3,439円 Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements invo...

1,500円 Modernidad a la venta condensa un análisis de cómo, entre 1900 y 1950, la publicidad produjo una narrativa ilustrada que, además de atraer a los consumidores de la población colombiana, provocó la huida del mundo tradicional y la adhesión a un mundo moderno que venía siendo impulsado por los proc...

6,087円 Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional impor...