Jewish Mad Men
4,503円 It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, St...
Advertising and Public Memory
9,948円 This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and those who commissioned th...
The Advertising Concept Book
4,450円 This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illust...
Advertise for Treasure
711円 When Roger Rorch, the talented chairman of the London-based advertising agency RTB, supposedly commits suicide, banker and detective Mark Treasure is certain that all is not as it seems. Treasure's search for foul play reveals a tangled web of deals and egos - Rorch was defying his partners by op...
Selling Women's History
4,239円 Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from ...
Facebook Marketing Secrets
670円 Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for this reason and so many others that internet marketers have jumped on the band wagon and started harn...
楽天Koboの電子書籍!マンガ、小説、雑誌のレビュー高評価、最安値をチャック!