9,119円 The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in ...

1,779円 We're all creative, but only some of us will be lucky enough to earn our living by it. Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity? Inspires it? Sustains it? Written and delightfully il...

297円 The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what i...

2,516円 Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst ...

3,018円 What is the future for brands and branding? Does globalization mean that individuality will be crushed by massive multinationals? Or will there still be room for brands and places that trade on being different? With the rise of new markets in India, China, Brazil and elsewhere, will new global br...

1,126円 How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions ...

2,669円 The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the 'Unbrandables', consumers who are sensitive to inauthenticity, hostile to relentless materialism, and suspicious of products they do not want or that are bad for the environment. T...

383円 Ever wondered whether more people own a car in England than in France, or which country gives the most to charity? Have an interest in word affairs, with no time to trawl through periodicals, immerse yourself in the written facts, or disentangle complex data? Information needn't be boring. Seeing...

3,315円 The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to ac...

1,650円 Illustrated guide with over 60 rough layout ideas for designing eye-catching eBook covers for digital publishing. Written by a professional graphic designer with easy to remember layout names and a brief description of each layout concept. Includes hints on type, color, sizing and position of gra...

4,411円 A visual history of the electronic age captures the collision of technology and artーand our collective visions of the future. A hidden history of the twentieth century’s brilliant innovationsーas seen through art and images of electronics that fed the dreams of millions. A rich historical accoun...

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